Uncover the true analytics of your portfolio's online marketing strategy with Net Mystery ShopperSM. Our nationally-vetted criteria delivers an accurate measurement of onsite teams' use of the marketing features on their property websites and online communications. Managers receive reviews full of actionable information that helps truly evaluate an onsite team's ability to effectively convert traffic into leases.
Net Mystery ShopperSM uses several reporting methods to identify your onsite staff's strengths and shortfalls, while pinpointing performance issues. Websites are also reviewed for overall appearance, depth of content, corporate or community branding, use of logos and photography, as well as message consistency. Response time and type of response from anonymous inquiries are also noted.
Net Mystery ShopperSM compares your property's leasing team to other similar communities with recommendations on training to improve leasing performance. This cost-effective tool provides customizable reports generated monthly or quarterly; all of which are available online in an easy-to-read format. Reports include shopper questions, leasing responses, noted calls to action or follow up opportunities, and benchmark notations. Reports also include the timeliness and content of team responses, while providing a specific plan of action to make improvements.